Why So Much 'Indian' Stuff in America Is Actually Just a Vibe (And How to Find the Real Thing)
The US market is flooded with products wearing Indian aesthetics like a costume — curry powder blends with no regional basis, 'Bollywood-inspired' clothing made in generic factories, and wellness products invoking Ayurveda without any real formulation behind the claim. Here's how to cut through the noise and actually find quality desi goods that deliver.